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Aug 15
2007
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We have carefully designed and refined the AgentCasts platform to address the evolving needs of real estate sellers online, working to make it easy for anyone to access and benefit from these new technologies directly. We hope to best distinguish our range of services by addressing a wide range of clients who wish to utilize internet video, podcasting, and all forms of on-line media - regardless of their experience or time constraints. Here's a breakdown of the service scenarios we're targeting our efforts towards as we continue to refine our offering:
- Scenario 1 - The Eager Spectator. AgentCasts offers a solution for 'getting into video' which allows users to access the benefits of web video for their property listings without needing any video footage or related technological know-how. For this purpose, we offer image-based video tours which can are produced from the seller's still listing photos alone, allowing them to immediately benefit from the SEO advantages of web video and the increased marketing visibility which online video offers. This solution is designed for 'everybody' in the most practical sense, as it allows the agent without a video camera or the budget to hire a videographer to gain access to the advantages of online video without any additional work or content required on their part.
- Scenario 2 - The Early Adopter. AgentCasts breathes the concepts of 'social media' and 'web 2.0' directly into our business model by directly addressing the emerging needs of ambitious property sellers who are now 'getting their feet wet' with shooting their own property video footage. In order to serve this growing segment, AgentCasts has designed a service which allows aspiring agents with video cameras to simply upload their self-shot video footage to our production team so that we can process it into finalized, polished video tour presentations for them. This particular service is gaining a lot of attention right now, as it is a truly unique and empowering concept that is highly relevant at this point in time. Many agents these days have sufficient equipment to capture the video source content on their own, but lack the ability or resources to properly edit, format and distribute their material as a finalized production ready for the web. AgentCasts serves as an end-point solution for such individuals, packaging all of the necessary technology needed to turn recorded footage into compelling presentations in a highly convenient manner.
- Scenario 3 - The 'Pre-Wired' Client. AgentCasts recognizes that today's technological landscape lends itself to varying levels of competency, and as such there are a good number of real estate professionals who either fully self-produce their own video or use a professional videographer to record and prepare their video property tours for them. For this purpose, AgentCasts offers our hosting, streaming, distribution and syndication services as a bundled solution for both agents and real estate videographers alike. There is a significant need being established by video-enabled agents in order to overcome the 'top tier' technological hurdles implied when dealing with web video and its related considerations. Even after a video tour has been produced, there are still numerous barriers to overcome in order to get it up onto and around the web effectively. For this purpose, AgentCasts offers an elegant solution for those who already have their fully-produced video content in-hand. We ensure that their videos are optimized for the web, are formatted correctly for both internet video sites as well as the podcasting channels, are encoded with the user's meta-data, and are distributed thoroughly across the web for maximum visibility and results.
Technorati: real estate video, real estate podcasting, realtor marketing, real estate technology, agnentcasts, videographers, realtor marketing
