We've been talking about our new real estate podcasting platform for a few weeks now on this blog, and I must say that thus far the response has been phenomenal! The interest level for the service has exceeded our wildest expectations right out of the gate, and we're extremely happy with the range of responses we've been getting. Extremely good stuff, indeed.

Now back to the point: The other day I was scouring the web for something of relative unimportance, and I stumbled upon a discovery which nearly blew my mind. It turns out that the term 'realtor®' is trademarked by the National Association of Realtors® (or the 'NAR'), and is apparently strictly enforced.

So after a few hours of basking in frustration, we began seeking an alternate moniker for our new podcasting service for real estate agents. The result? As of about four days ago, what used to be realtorcasts.com is now www.agentcasts.com - and yes - we also like it better. =]

For those of you who haven't heard of it yet, here's a brief explanation of what AgentCasts is all about:

AgentCasts delivers the benefits of podcasting directly to real estate agents within a smart, efficient and empowering platform. Our industry-targeted services enable property sellers to effectively employ powerful new web media technologies easily, helping agents expand their brand's marketing presence as well as their property listings across the web with a wider reach and greater return then ever before.

AgentCasts combines the benefits of enhanced rich media listings with a fully managed syndication and distribution platform that's truly simple to use. Since we manage all of the technology necessary in order to produce and deliver your rich media property listings and marketing content across the web, it's easy for you to reap the rewards of these 'reach extending' mediums without wasting any of your businesses valuable time and resources.

AgentCasts makes podcasting a virtual 'no-brainer' for todays real estate agents and property sellers who want to begin leveraging the amazing potential implied within the recent advancements in internet media technologies.

For more information or to start podcasting your real estate content now, visit us on the web at www.agentcasts.com

We're happy with our new domain, and we think you'll be too. This little snag cost little more then a few days of twisting and tweaking, and we're already completely ready to roll at this new URL.

Technorati: real estate podcasts, real estate podcasting, agentcasts, propertycasting, real estate video, real estate marketing, podcast production, real estate services

 

Real estate professionals have a handful of options these days when choosing to dive into the world of podcasting and online video. Since we're always adapting and constantly evolving and striving to differentiate ourselves in this space, we thought it would be a good idea to let you know exactly why we're a great choice for realtors and agents who are looking to expand into the realm of podcasting. Here's a few reasons to get you started:

1. Service. Unlike 'the other' solutions for real estate podcasting, with AgentCasts your account and media content is managed by real human beings. We feel this is a very important point to stress right now, as the value of podcasting your real estate content as well as your property listings effectively online is directly related to your ability to know what to create and why you're creating it!

Here at AgentCasts, we're well tuned-in to the needs of agents and sellers in the evolving online landscape, and we love to share our knowledge with those who are interested in doing things right the first time. Our goal is to enable our customers with the tools they need to 'get into the game', and our methods along these lines are quite simple: We work with our customers in order to best determine what they will benefit from, and then we help them create the proper solution. This is quite different from simply allowing realtors to upload a few property photos and flipping them a video slideshow that will likely do nothing for them. Right?

At AgentCasts, we exceed the competition by not only offering the technology to create podcasts and web video content, but by also offering our clients a method of enhancing their online presence with the technology. This is the basis of our business model, and something we value very highly in regards to our competitive edge.

2. Flexibility. Podcasts? Slideshow Tours? Video listings? What's a realtor to do? The answer here is quite simple: It depends!

Something we realized quite some time ago is that many realtors and property sellers simply do not know what sort of digital media content they should leverage for their podcasts in order to help increase their potential online. For this reason, we offer our clients all of the podcasting options that exist (and everything in-between). Want to start with an audio podcast to describe your company, brand and market? No problem. Want to follow up your audio podcast with a few slideshow property listings to show your audience what you're currently selling? Great. Want to mix spoken audio content from your first podcast with your slideshow tour videos? Sure! Since you can communicate with us in order to best assess your needs and desired results, we always make sure that you're offered a range of solutions that will suit your particular needs specifically and dynamically. This is the key ingredient to success when diving into the ever-twisting realm of online media, and additionally - the reason why we exist!

As another point of demonstrating our flexible approach to real estate podcasting and video, AgentCasts offers some unique 'mid-level' solutions in order to accommodate the emerging needs of sellers who are getting into offering video listings of their properties. Most podcasting or video production services offer their media production services as 'hard coded' solutions, blocking out the potential of realtors who may be willing to shoot their own listings with their own equipment on their own time. As of late, we're seeing that there are a number of agents and sellers who are grabbing their own video cameras and giving it a go themselves, often with limited results.

Until AgentCasts, such 'do it yourself' real estate videographers-in-training were either forced to deal with the limitations of their production abilities or retreat and hire a video professional for up to $5000+ a shoot (after crying a bit!). In order to offer an alternative solution for this sort of scenario, we now give our clients the ability to submit their video footage to us so that we can edit it and 'clean it up' for an optimal viewing experience at very reasonable rates. This sort of mid-range solution is a great example of how we're bending to accommodate the needs of our users as their needs bend themselves. Our flexible approach to real estate podcasting and video makes a vast difference to the opportunities which our users can leverage, and allows our service shine in contrast to the offerings of other online solutions that exist.

In short, if you're looking to expand your online real estate presence with the new tools of the trade, we can really help. Want more information, or have a question as to how exactly we can enable your real estate efforts online with podcasts and video? This e-mail address is being protected from spam bots, you need JavaScript enabled to view it with anything and everything you'd like to know about, and we'll get right back to you with a reply.

...and yes - it will be written by a real human! :-)

As we’re finalizing our beta development of AgentCasts, our soon-to-be officially launched real estate podcasting platform, we’re looking for some early feedback in order to provide the best range of relevant services for realtors, agents and property sellers that we possibly can. Since we’re still in great position to make adjustments in our services and the sites overall design, we’re actively seeking as much detailed feedback as we can possible get at this time.

Whether you’re a real estate professional, a media production specialist, a podcaster, an internet marketing whiz, or simply a reader of this blog with a few insights up your sleeve, please let us know what you think we should do to make the AgentCasts.com platform better. We’re sincerely looking to provide the best comprehensive solution for efficiently delivering the benefits of podcasts and rich media formats to real estate sellers who market themselves online, and since we admittedly do not know everything, we would love some useful feedback from as many of you as possible.

If you’re interested in taking a peek, you can find the early AgentCasts site here. Go ahead, click around a bit - we’d seriously appreciate your suggestions and comments!

You can submit any feedback by emailing us at: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

Thanks in advance - we appreciate anything and everything you’re willing to report! We look forward to making the AgentCasts platform the most effective solution for empowering realtors with the latest online marketing tools possible. That is our exclusive goal, and we aim to achieve it in full.

So what else do you think we should do in order to effectively achieve this? Let us know. We want to hear anything you have to say...honestly!