The Future of Real Estate Marketing blog has supplied some relevant success stories in their post entitled 'Agents Seeing Success with Online Video', which explores the growing potential for agents in using video for their property listings online.  It's good to see user testimonials along these lines, as such reports serve to fuel the growing movement as a whole and establish viability - which is both necessary and inevitable in terms of encouraging widespread adoption.

We know there's quite a bit of 'buzz' along these lines flying around the web right now, but we particularly enjoyed the quotes that their blog post cited from agents who are experiencing amazing results by listing their properties with video on the web. Here are a few:

…I, too, am having phenomenal success with video marketing (in Northern California). Within 18-48 hours, my videos are skyrocketing to PAGE 1 of Google for nearly every keyword search term imaginable. I sometimes “own” 5-6 of the Top 10 spots on PAGE 1! My Realtor clients are very pleased, and I am ecstatic! I’m sold on video marketing!

...Nancy at NancyMarketsYou.com

I upload property videos to about 12 sites right now, and I can pretty much GUARANTEE that the video (usually along with a link back to the agent’s website) will be on the first page of Google in about 2 days. I just checked my town “Nashua New Hampshire real estate” on Google and I have TEN video entries in the top 50 in Google for that search term - a couple were filmed just 3 days ago. Many times I have occupied up to 3 or 4 entries in the top ten for the #1 search phrase for real estate.

...Fred at Nashua Video Tours

Pretty compelling, if we may so so ourselves. We're experiencing the same sort of exponential success with the clients we serve here at agentcasts.com, and as we've said many times before - this is only the beginning (really)!

Technorati: real estate, real estate marketing, real estate video, real estate podcasting, agentcasts, realtor marketing, video podcasting, podcasting news

• Scenario 1 - The Eager Spectator. AgentCasts offers a solution for 'getting into video' which allows users to access the benefits of web video for their property listings without needing any video footage or related technological know-how. For this purpose, we offer image-based video tours which can are produced from the seller's still listing photos alone, allowing them to immediately benefit from the SEO advantages of web video and the increased marketing visibility which online video offers. This solution is designed for 'everybody' in the most practical sense, as it allows the agent without a video camera or the budget to hire a videographer to gain access to the advantages of online video without any additional work or content required on their part.

• Scenario 2 - The Early Adopter. AgentCasts breathes the concepts of 'social media' and 'web 2.0' directly into our business model by directly addressing the emerging needs of ambitious property sellers who are now 'getting their feet wet' with shooting their own property video footage. In order to serve this growing segment, AgentCasts has designed a service which allows aspiring agents with video cameras to simply upload their self-shot video footage to our production team so that we can process it into finalized, polished video tour presentations for them. This particular service is gaining a lot of attention right now, as it is a truly unique and empowering concept that is highly relevant at this point in time. Many agents these days have sufficient equipment to capture the video source content on their own, but lack the ability or resources to properly edit, format and distribute their material as a finalized production ready for the web. AgentCasts serves as an end-point solution for such individuals, packaging all of the necessary technology needed to turn recorded footage into compelling presentations in a highly convenient manner.

• Scenario 3 - The 'Pre-Wired' Client. AgentCasts recognizes that today's technological landscape lends itself to varying levels of competency, and as such there are a good number of real estate professionals who either fully self-produce their own video or use a professional videographer to record and prepare their video property tours for them. For this purpose, AgentCasts offers our hosting, streaming, distribution and syndication services as a bundled solution for both agents and real estate videographers alike. There is a significant need being established by video-enabled agents in order to overcome the 'top tier' technological hurdles implied when dealing with web video and its related considerations. Even after a video tour has been produced, there are still numerous barriers to overcome in order to get it up onto and around the web effectively. For this purpose, AgentCasts offers an elegant solution for those who already have their fully-produced video content in-hand. We ensure that their videos are optimized for the web, are formatted correctly for both internet video sites as well as the podcasting channels, are encoded with the user's meta-data, and are distributed thoroughly across the web for maximum visibility and results.

Technorati: real estate video, real estate podcasting, realtor marketing, real estate technology, agnentcasts, videographers, realtor marketing