I’ve been talking alot lately about using video as a branding and marketing tool for real estate agents on the web, and now I want to give our readers a better idea of what exactly that means…and what it certainly could mean for you. Want to see what we’re ‘on about’ in action? Then here’s an example of one of our Agent Profile Videos:

Ann Arbor Michigan Real Estate - Karen Moorhead: Agent Profile Video

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As you can likely see, a simple ‘video bio’ like this may very well be useful for just about any real estate seller trying to market him or herself out of relative obscurity online for a number of reasons. Aside from being able to efficiently exude your personality, establish trust, and even assert your expertise to your potential clients who may stumble upon your own website, a video marketing piece like this can also help to get them to find you (and your website) in the first place. How? Well let me quickly expand on that!

In addition to filming, producing, and delivering these Realtor® Profile Videos to our real estate clients, we here at AgentCasts also distribute and publish them across the internet to the top web video sites like YouTube, Yahoo Video, and Metacafe (as well as seven others). To kick things up a few more notches, we also create an RSS Feed branded with the agent’s business information and create a podcast version of their video profile which we submit to iTunes and about ten other highly-searchable podcasting directories online. Sound thorough? Good - It’s supposed to be. =]

If all of this seems at all overwhelming or confusing - well, it’s really not. Perhaps a quick testimonial from Karen Moorhead (the real estate agent featured in the example video above) will help to smooth out the rough edges and ease your mind a little:

“I have been extremely impressed with the videographer who you have from the Metro Detroit area who was willing to come out to Ann Arbor. I loved the video when it was finished.

I was thrilled with the production and the exposure has been incredible. I had an RSS feed tagged with my own name as well as “real estate in Ann Arbor Michigan” delivered to my email, and my inbox is filled with your excellent coverage.

AgentCasts seems to have the whole package: Excellent products, superb production and then the ability to blast the video out to the web.

Thank you!!”

Karen Moorhead
http//treetowntalk.com

Hmm - I think she likes us! That’s just excellent - we like her too.

If you’d like to learn more about our Agent Profile Videos, just click here.

Technorati: realtor marketing, real estate video, agent branding, real estate technology, video marketing

Real estate video is a hot topic these days for alot of truly viable reasons. If you’re reading this, there’s a pretty good chance that you’ve heard many of them already - perhaps a few times. As such, this post is not designed to rehash the benefits of using video for your real estate business. It’s rather intended to show you how these benefits can be efficiently achieved, and to express the level of potential you can now realize with only a minimal tug on your time and marketing budget.

Now we’re not the biggest fans of ‘tooting our own horns’ over here, but our customers sure seem to ‘toot’ them for us pretty darn often these days. Due to a number of recently-received raving client reviews, I’m going to show you an AgentCasts Photo Based Video Tour to let you examine this $97.00 product that they’re buzzing about in action. Here’s a sample, proudly presented in our newly unveiled video player: (RSS readers - click through to view the player)

Our ‘photo based’ video tours (like the one above) are produced from your listing photos alone into killer video-formatted property presentations that you can use to market your listings literally anywhere online. The professional audio narration you hear is indeed included, and the video player you see can be easily posted (and even custom branded) to your own website. Think this looks and sounds pretty good? Our customers certainly do (and so do we)!

Since these tours are produced and formatted as fully web-compatible videos, we don’t stop at just delivering your property tour in a pretty (and useful) player - that’s really just the beginning. Instead, we take your finished video tour and distribute it to the most relevant web video sites online, and even present and deliver it as a podcast to the top podcasting destinations for you. We even supply an unbranded, ‘MLS Friendly’ version of your tour so that you can link it to your MLS without any hiccups. In short, if the marketing reach and rewards that web video offers are what you’re seeking, our $97.00 solution may very well be worth checking out.

As you can likely tell, we’re really excited about the reviews that are pouring in about our Photo Based Tours, and think that perhaps you should be too. Want more info or a product demo? Get in touch.

Technorati: real estate, real estate video, real estate video tours, real estate marketing, virtual tours, realtor marketing, web video, agentcasts

I’m sure that many of you have heard by now that using video as a marketing tool for your real estate business on the Web is a great move to make for a number of compelling reasons. I’m also pretty sure that there are a good number of you out there looking to find a way to quantify the costs (ROI) of getting into real estate video within your current budgets. For this reason, I’m going to propose a ‘method of entry’ which should hopefully pique your interest a bit in light of your current needs - creating and distributing an ‘Agent Profile Video‘ across the Web.

Agent Profile Videos are a great way to show off your specific expertise and business identity to an amazingly large potential audience through the vast marketing channels that Web video has opened up. As I’m sure you know by now, as a real estate seller your primary point of intersection with your potential clients lies in the value you offer to them, and your ability to make them aware of this value efficiently. By showing your future clients who you are, what you have to offer, and why they should feel confident in your ability to serve them well, you’re delivering them the very essence of your ‘personal value’ in every regard.

With an Agent Profile Video, you’re able efficiently push your personalized branding message out to an incredibly large audience in a seriously engaging and appealing manner. Have you ever had an amazing first conversation with a potential client in person - one which you wish you could have with everyone, one that really got across the unique value proposition you offer and fully-delivered your personality the way you wanted? If so, conceptualize the idea of capturing yourself in this state and broadcasting it loud and clear all over the Web. Sound like it may be extraordinarily valuable to your business at this point in time? Good. It will be.

In terms of addressing the costs of having an Agent Profile Video produced, there are some very fairly-priced services to help you get there, like the one we offer at AgentCasts. So even if you’re not able to comfortably justify doing real estate video tours for all of your property listings quite yet (even though we still think that you probably should be!), you should most certainly think about doing a one-off Agent Profile Video to get your personal brand ‘out there’ and your business in front of your customers right now. Not only will this help you to immediately leverage the incredible distribution potential which online video has opened up, but it may very well help you to effectively market your terrain and capture an audience when you could really benefit from one, like during this very crucial time in the real estate market. The question is asked often enough - who will survive and who will thrive? In answer to that, we here suspect that this decision may very well be exclusively up to you!

Technorati: Real estate, real estate video, agent profile videos, real estate marketing, agent marketing, online real estate, agentcasts, Web 2.0, Agent Profile Videos, ROI, real estate video tours

Just a quick note to let you all know that AgentCasts will be exhibiting at the Atlantic City Triple Play Realtors® Expo on Dec 4th, 5th, and 6th, at booth 1244 - so if you’re attending, please stop by and see us!

We’ll be showing off the new AgentCasts video player, shaking hands, and passing along as much information as possible to any and all willing real estate professionals who are interested in leveraging real estate video for marketing their online property listings. So if you’d like to see a demo and get your head around or range services, this will be a great opportunity to do so.

If you want to schedule an appointment (or just establish a time to meet up), please don’t hesitate to drop us a comment here, email us (sales@agentcasts.com), or even give us a call at (954) 889-7092. We look forward to seeing all of you out there in Atlantic City, and hope that it’s a successful show for everyone attending.

Technorati: triple play, realtors expo, atlantic city, agentcasts, real estate video, video tours, real estate marketing, events

Well, here it is. We’ve decided to redesign the AgentCasts website in order to provide a cleaner, more ‘open’ look and feel for our visitors, and if you’re reading this on our site (and not in a feed reader) you’ve likely seen the results already. If not, well - please look around a bit!

We’ll be continuing to make adjustments in order to tweak things to perfection over the coming days, so if anyone has any suggestions (or even (gasp!) issues), please let us know by posting a comment here or by sending us an email at info@agentcasts.com - we’d love to hear your thoughts.

As many of you probably know by now, we’re gearing-up to announce the release of AgentCasts Local this week - the first ‘true’ full-service National Real Estate video tour service across the US. As such, we’ll be releasing some exciting new site content to support the offering on top of our fresh redesign, so please stand by for more exciting news and features in the coming days. Things are certainly heating up here, and with the announcement of our new local services across the entire country, they’ll likely be heating up wherever your real estate business is located as well. Stay tuned!

Technorati: real estate video, real estate marketing, real estate podcasting, agentcasts, real estate, realtor marketing, agentcasts local, news, real estate news, real estate video tours