I’m sure that many of you have heard by now that using video as a marketing tool for your real estate business on the Web is a great move to make for a number of compelling reasons. I’m also pretty sure that there are a good number of you out there looking to find a way to quantify the costs (ROI) of getting into real estate video within your current budgets. For this reason, I’m going to propose a ‘method of entry’ which should hopefully pique your interest a bit in light of your current needs - creating and distributing an ‘Agent Profile Video‘ across the Web.
Agent Profile Videos are a great way to show off your specific expertise and business identity to an amazingly large potential audience through the vast marketing channels that Web video has opened up. As I’m sure you know by now, as a real estate seller your primary point of intersection with your potential clients lies in the value you offer to them, and your ability to make them aware of this value efficiently. By showing your future clients who you are, what you have to offer, and why they should feel confident in your ability to serve them well, you’re delivering them the very essence of your ‘personal value’ in every regard.
With an Agent Profile Video, you’re able efficiently push your personalized branding message out to an incredibly large audience in a seriously engaging and appealing manner. Have you ever had an amazing first conversation with a potential client in person - one which you wish you could have with everyone, one that really got across the unique value proposition you offer and fully-delivered your personality the way you wanted? If so, conceptualize the idea of capturing yourself in this state and broadcasting it loud and clear all over the Web. Sound like it may be extraordinarily valuable to your business at this point in time? Good. It will be.
In terms of addressing the costs of having an Agent Profile Video produced, there are some very fairly-priced services to help you get there, like the one we offer at AgentCasts. So even if you’re not able to comfortably justify doing real estate video tours for all of your property listings quite yet (even though we still think that you probably should be!), you should most certainly think about doing a one-off Agent Profile Video to get your personal brand ‘out there’ and your business in front of your customers right now. Not only will this help you to immediately leverage the incredible distribution potential which online video has opened up, but it may very well help you to effectively market your terrain and capture an audience when you could really benefit from one, like during this very crucial time in the real estate market. The question is asked often enough - who will survive and who will thrive? In answer to that, we here suspect that this decision may very well be exclusively up to you!