Why Market Your Real Estate Business and Listings with Video?
• There are currently over 900 Million Internet Users Online.
• 25% of all Searches Online involve Real Estate and Finance.
• 90% of Agents and 80% of all Home Searches begin Online.
• Nearly 80% of Internet searchers are for Multimedia and Video.
In 2007, $11.5 billion was spent in real estate advertising, with online spending $2.6 billion of the total. By 2010, agents will spend more ad dollars with online media than with newspapers. ...Borrell Associates, Inc. (2007)
AgentCasts has developed our services in direct accordance with these trends, delivering the benefits of real estate video efficiently with our unique production and distribution solutions. The result? Maximized exposure, slick presentations, and an increased marketing ROI for you and your business online.
Real Estate Video Helps You Save Time and Money.
Video tours save buyers and sellers countless hours in preview appointments and open houses. True video tours provide life-like video walk-throughs of your real estate properties, allowing buyers to get a real sense of the property's scale and flow. By offering video tours of your listings, you give your clients a means of previewing your listings before they take the next step of scheduling an appointment - saving everyone countless hours in the decision making process. In truth, buyers who view video tours often take up to three times less the amount of time when making a purchase decision!
Using Video Helps You Rise Above the Competition Online.
As we all know, inventories are amassing, prices are coming down, there are fewer buyers, and your competition is working hard to move their listings. The question is - how are you working to stand apart from the competition? Using video is a powerful way for you to differentiate yourself from other agents online, and can even help you to secure more listings. Telling a prospective client that you will have a video tour of their home produced and marketed online is a really good incentive for them to list with you, and an even better reason for them to come back!
Real Estate Video Offers SEO Benefits On the Web.
Each video tour AgentCasts produces and distributes for you online will rise to the top of the most relevant searches in the most relevant engines on the web, wherever your potential clients may be searching online:
Search engines like Google will list your video tours as results for targeted organic searches
Web video sites will return your video tours as results for searches that match your keywords
Podcasting sites like iTunes will index your video podcasts and display them for relevant searches
Our video tour distribution strategy helps to immediately improve your own website's organic and direct referral traffic from search engines, while presenting your video listings in as many places as possible in order to get them in front of your potential customers. As you can see, the benefits of video extend well beyond simply providing a better representation of your real estate listings online - they're rather an entire web marketing strategy within themselves!
To help you immediately take advantage of this exciting potential, AgentCasts offers you the most extensive video distribution platform available for real estate sellers online. We format your video tours as both 'web videos' as well as a video podcasts, and then distribute them to all the top destinations across the internet.
Real Estate and Video Make Perfect Sense Together.
According to a ComScore, nearly 75 percent of U.S. Internet users watched an average of three hours of online video during the month of July, with Americans viewing more than 9 billion videos online. How's that for a captive audience?
Additionally, a recent report from California Association of Realtors® echoes the need for property sellers to invest time & marketing dollars into their online efforts. According to the report:
• 92% of Internet buyers found their agent on a Web site.
• 63% found them through an Internet search engine.
• 0% of Internet buyers found agents through brochures, flyers, yard signs or mailers!
As you can see, internet video is opening up up a serious opportunity for the ambitious real estate sellers who want to increase their visibility on the web. Not only will your listings display better as video tours for your potential clients, but they will also serve to dramatically increase your marketing reach and search engine benefits online.
The AgentCasts Real Estate Video Advantage
AgentCasts delivers your real estate business the best results possible online by marketing your property listings as 'search engine friendly' video tours across the web. With our services, you'll see true results as soon as we begin posting your listings around the internet for you. Really. ...not to mention the way your video tours will look on your website and property listing pages - stunning!
Simply put, we make sure that your real estate video tours get online - and out to wherever your potential customers may be searching - flawlessly, the first time...every time - so that you don't waste any of yours.
