WHY REAL ESTATE VIDEO MARKETING?
Why Market Your Real Estate Business and Listings with Video?
- There are currently over 900 Million Internet Users Online.
- 25% of all Searches Online involve Real Estate and Finance.
- 90% of Agents and 80% of all Home Searches begin Online.
- Nearly 80% of Internet searchers are for Multimedia and Video.
Agent Casts has developed our services in direct accordance with these trends, delivering the benefits of real estate video efficiently with our unique production and distribution solutions. The result? Maximized exposure, slick presentations, and an increased marketing ROI for you and your business online.
Real Estate Video Helps You Save Time and Money.
Video tours save buyers and sellers countless hours in preview appointments and open houses. True video tours provide life-like video walk-throughs of your real estate properties, allowing buyers to get a real sense of the property’s scale and flow. By offering video tours of your listings, you give your clients a means of previewing your listings before they take the next step of scheduling an appointment – saving everyone countless hours in the decision making process. In truth, buyers who view video tours often take up to three times less the amount of time when making a purchase decision!
Real Estate and Video Make Perfect Sense Together.
According to a ComScore, nearly 75 percent of U.S. Internet users watched an average of three hours of online video during the month of July, with Americans viewing more than 9 billion videos online. How’s that for a captive audience?
Additionally, a recent report from California Association of Realtors® echoes the need for property sellers to invest time & marketing dollars into their online efforts. According to the report:
- 92% of Internet buyers found their agent on a Web site.
• 63% found them through an Internet search engine.
• 0% of Internet buyers found agents through brochures, flyers, yard signs or mailers!
As you can see, internet video is opening up up a serious opportunity for the ambitious real estate sellers who want to increase their visibility on the web. Not only will your listings display better as video tours for your potential clients, but they will also serve to dramatically increase your marketing reach and search engine benefits online.